Backed by local government and supported by donations, the success of the project hinged on the ongoing participation and financial support of the community. 

To ensure residents of Warwick could easily get involved, I created a Donations gateway within the website where people could give money to pay for a singer unable to fund their own participation. Donations were set up to fund a singer for a month, three months and a full year. 

Warwick A Singing Town was also strongly supported by key figures within the arts community. We showcased these “Choral Entrepreneurs” throughout the website to highlight the strong support the project had within the local and international community. 

A “Get Involved” page was created giving details of all participating choirs and how local people could get involved, by either joining a local choir, or attending one of their planned fundraising events.