Classic Motor Events
Events Agency | UK
PROJECT: BRANDING | WEBSITE
Owners Rishi and Anke came to me having just fulfilled their dream of purchasing a classic car events company. The brand was stuck in the past, and in need of a major overhaul.
"Working with Rikki was utterly transformational for our business. Rikki produced a number of re-branding options which not only captured the essence of our brand, but also enabled us to balance keeping the heritage feel of our business and industry and coupling it with a new digital offering, which again Rikki was fundamental in creating."
RISHI SHARMA, OWNER
CLASSIC MOTOR EVENTS
Looking to bring the brand and customer experience into the 21st century, while not alienating their core customer base of older classic car owners, I set about completely overhauling the brand and online experience. I created a modern brand and colour palette, that still made reference to the traditional elements expected from a classic car company.
Logo
Tone
Tagline
Visuals
Typeface
Positioning
Colours
Values
I sourced and integrated a new online booking partner, FestivalPro, to handle all online bookings and automated all aspects of the customer engagement process. From online booking, to ticket generation and email communications, all customer touch points were branded to make them clear and consistent, ensuring a seamless and branded booking process.
Feedback from classic car owners and clubs, plus next generation car owners, drawn to the new aesthetic and online experience, has been extremely positive, setting Classic Motor Events on an open road to success.
"Rikki worked with tireless enthusiasm and showed genuine empathy for our business and our customers. We have received masses of positive feedback for our transformation from our stakeholders, and would not have achieved this without Rikki.”
ANKE NEWSTEAD, OWNER
CLASSIC MOTOR EVENTS
